Food Marketing

In the 1960’s the idea of the marketing mix and the 4P’s – Product, Price, Place and Promotion was first talked about. Since then the world of marketing has become ever more complex but in reality in most businesses today the fundamentals remain the same:-

• grow sales
• grow margin
• grow market share

And while doing all this, protect these hard won gains from your competitors. We believe the 4P’s still serve as a useful start point in developing a marketing strategy that is appropriate for most businesses. Fortunately we’ve worked in B2B and B2C business so we know what’s appropriate. We also don’t pretend to know everything so if you need consumer insight from focus groups, the latest trends in the food service sector or an NPD chef we’ll introduce you to experts we trust to ensure you get the best advice.